Crisis Management in the Digital Age
About 70 percent of family firm leaders say that their brand is very important to the current and future success of the current and future success of the company. But how do you protect the family's business reputation, particularly when trans-generational issues threaten its very foundation?
In a world where social media provides an instant platform for events to spread like wildfire, an internal disagreement, corporate governance issue or potential malfeasance can quickly spread around globe. For family firms, crisis events can feel very personal, after all, legacies and the family name are often at stake.
While the public can be forgiving, anger and disappointment in the hours and days following a crisis can have devastating and long-lasting effects. In this session, we will cover crisis planning and response best practices for family firms.
Attendees of this session will learn:
- Managing private issues gone public
- How to spot vulnerabilities in a quick moving crisis
- The importance of tone
- When and how to admit missteps (even when most of the approach was right)
- What to do BEFORE a crisis hits
About the Presenter
Presenter: Diana C. Pisciotta
As president of Denterlein, Diana provides high-level communications guidance to C-suite leaders. She has been instrumental in many of the events that have shaped the region. From managing Big Dig fall-out to the transformation of Fenway into a destination neighborhood, Diana is a trusted advisor to the most recognized companies and nonprofits in New England. While Diana's expertise crosses many industries, she is best known for her crisis communications experience. From cyber security breaches to regulatory investigations, Diana helps senior leaders balance transparency and accountability to protect an organization's reputation. A regular speaker and writer on crisis communications, Diana leads workshops and spokesperson trainings for companies and non-profits of all sizes.